What's New ~ Nutrition Survey Highlights

Following are key highlights of a recent survey conducted by the Angus Reid Group that polls the Nutritional IQ of Canadians:

Seven in ten Canadians (71 per cent) rate their personal eating habits as good in terms of nutrition
   
Of those polled, 94 per cent rated nutrition as an important factor when choosing their groceries (second only to taste at 97 per cent)
   
More women than men are likely to rate fat content as an important factor when choosing their groceries (87 per cent and 79 per cent respectively)
   
Over half of Canadians (55 per cent) said that lack of time affects their ability to eat nutritiously. This number increases to 70 per cent among Canadians aged 18 to 34
   
Though the majority of Canadians could correctly identify the categories belonging to Canada's Food Guide to Healthy Eating, similar proportions also incorrectly identified Breads and Pastas and Beans and Legumes as food groups included in the Guide.
   
Few Canadians could correctly identify how many servings of each category are recommended daily - especially Grain Products (7 per cent.) Less than half correctly identified serving requirements for Vegetables and Fruit and Milk Products (42 per cent and 43 per cent respectively.) Meat and Alternatives scored the highest, with 71 per cent of those polled identifying the correct number of daily servings.
   
Eight in ten Canadians (80 per cent) are concerned about getting whole wheat or fibre in their diets. Regionally, concern is highest in Ontario (85 per cent) and lowest in Quebec (70 per cent).
   
Although 95 per cent of those polled identified whole grain breads as a source of dietary fibre, only 38 per cent were aware that pasta was also a source of fibre.
   
Overall, the majority of Canadians are unaware of the health benefits of fibre. Sixty per cent said it helped to prevent bowel problems, however, very few could identify other benefits (13 per cent said it lowers the risk of certain cancers and 10 per cent said it lowers blood cholesterol)

Sponsored by Borden Foods Canada, the survey was based on interviews with 1500 individuals in Canada, 18 years of age and older. The margin of error for this study was +/- 2.5 percentage points, 19 times out of 20.

see also... Press Release entitled: Canadians Think They Have Good Eating Habits, Study Finds Toronto, ON - March 6, 2000

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